sportdesign
more sports med...
This client had been selling inferior-quality product in the category for a long time and had suffered a loss of business to competitors, regardless of the powerful brand. We really got into this job, re-designed the patterns, added quality materials, a proprietary moisture-management technology, new packaging and re-educated the sales staff thouroughly. The revitalized product group has been a great success for the client and seems to have 'inspired' their competitors, as well!
